marketing

Terry O’Reilly: Going the Extra Inch
The pandemic’s impact on all aspects of the Canadian economy has forced countless companies to pivot their marketing and advertising plans. Businesses are working to find new ways to market their brands and products while being sensitive to the challenges...
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Igor Bubic: Cage the Unicorn
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Last fall, we took our 2019 Fast Forward Idea Accelerator across the country for sold-out events at Vancouver’s Goldcorp Stage at the BMO Theatre Centre and the CBC Atrium in Toronto. The forums featured candid panel discussions hosted by Gore...
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Peter Carr: Build a Brand and Business That’s Magnetic
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Peter Carr’s entrepreneurial spirit has helped push his career forward and strengthen his brokerage, Preferred Insurance. Now Vice President of Sales, Marketing and Business Development at the London, Ontario-based organization, Carr started there over 20 years ago in sales before...
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Scott Stratten: Building Relationships on Social Media
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Named one of the “Top Five Social Media Influencers in the World” by Forbes, Scott Stratten is an expert in viral, social and authentic marketing. He’s written five best-selling business books and co-hosts the podcast UnPodcast, which is billed as...
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Creating Digital Touchpoints: The Growth of Online Insurance
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In May, Gore Mutual held its first Digital Touchpoint meeting at Cookhouse Lab – Toronto’s leading InsurTech innovation lab. The event brought together a diverse mix of modern brokers, InsurTechs and other mutual insurance carriers. The day’s discussions focused on...
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Standing Out from the Crowd with Great Design
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If you checked out the special commemorative edition of the first issue of Go Magazine, visited the Gore Mutual booth during the 2017 IBAO Convention or attended last summer’s Fast Forward event you probably noticed the fantastic design work done...
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The Guy Kawasaki Touch
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Canva Chief Evangelist Guy Kawasaki is one of the most influential people in marketing with over 10 million followers on social media. He’s the former Chief Evangelist of Apple and the author of The Art of the Start 2.0, The Art of Social...
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Brand and the Art of Persuasion: We Talk to CBC Radio’s Terry O’Reilly
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Broadcaster, copywriter, advertiser and marketing superstar Terry O’Reilly knows a thing or two about the art of persuasion. Currently the host of the award-winning CBC Radio One show, Under the Influence, he speaks to over a million listeners each week,...
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