Beneva and Gore Mutual to merge, strengthening mutual insurance’s role in Canada
On January 21, 2025, Beneva and Gore Mutual announced their intention to combine their businesses to drive future growth. This significant transaction will bring together two well-established, financially strong, trusted brands, reinforcing the meaningful role of mutuals in the Canadian insurance industry. Please read the press release and customer FAQs for further information.
We are a purpose-driven, digitally led national insurer.
Purpose-Driven
At Gore Mutual, we’ve always set ourselves apart as an insurer that does good. Now we’re proudly building on that legacy to transform our company – and our industry – for the better.
Digitally Led
We prioritize investing in our people, product and pricing. We always embrace innovations that promise a more seamless experience for brokers and customers.
National Insurer
With a transformed, high-performing business model, the latest in dynamic pricing and relationships with brokers that are stronger than ever, we’ve accelerated our ambition to be a top-10 insurer in Canada.
Next Horizon is nearly complete
We’ve boldly positioned our company to better serve brokers and customers. Here’s a look back at the Next Horizon journey so far:
October 2019
Our Next Horizon strategy is launched, signalling our ambition to be a purpose-driven, digitally led national insurer.
March 2020
Our new leadership team is announced, ready to lead Gore Mutual’s 10-year strategic transformation.
December 2020
We commit to invest more than $50 million in talent and technology.
July 2021
We launch our new operating model for Ontario personal lines and a new national contact centre, powered by Amazon Connect. We also become the first insurer in Canada to launch Guidewire’s full service InsuranceSuite.
July 2021
Our commercial and personal insurance business grows by over 20% from the previous year.
November 2021
We expand our operating model beyond Ontario auto to include personal property insurance services for Ontario and British Columbia, marking an 80% completion of the Next Horizon transformation.
February 2022
Our refreshed brand – a virtuous circle of good – represents us as a modern mutual.
February 2022
Our new office opens in Toronto’s Financial District.
February 2022
We defined our Purpose: Insurance that does good. It’s the reason we exist.
November 2022
We completed the final step of initial transformation with the launch of Guidewire for Commercial Lines.
Shaping beyond the horizon
It’s inspiring to see how much we have accomplished in such a short amount of time. But, we need to look beyond the horizon and see what’s next.
Now that we have built a transformational culture, we will use transformation as a competitive advantage to become a national insurer that provides brokers and customers with a seamless experience, enhanced products and exceptional services.
There’s more to come – we’ll update you as our transformation continues.