Our purpose

Insurance that does good.
It’s what being a modern mutual is all about.

At Gore Mutual, we have a deep history of putting purpose at the heart of our business to benefit our employees, brokers, customers and communities.

It’s a purpose that grows from our more than 180 years as a mutual insurer, and is now driven by our model of a modern mutual. That purpose: insurance that does good.

Community investment


Through our commitment to spreading good, we contributed $1.58 million in 2022 alone for community investments all across Canada. This money was invested in a range of different focus areas, including health, climate change, poverty reduction and equity.

Community involvement


Helping out the communities in which we operate has been at the heart of how we have done business as a mutual insurer for more than a century. In 2022, our employees volunteered more than 8,000 hours to worthwhile causes across Canada.



Our leaders must reflect the world we inhabit. As of 2022, 44.4% of VP-level roles and above at Gore Mutual were held by women – a figure we seek to grow through a commitment to gender and racial equity in every part of our organization.


Engaging with our people, our suppliers and how we align our policies and initiatives to our purpose


Integrating environmental, social and governance (ESG) goals into our business


Sharing our successes with our communities through Gore Mutual Foundation

What it means to be a modern mutual

Mutual benefit

Taking care of our people, customers, broker partners and communities is a top priority – so our bottom line takes care of itself.


Turning our profits from today toward a better tomorrow for all.

Long-term vision

Focusing our resources on collective, long-term rewards and sustainability over short-term gratification.

Progress on our purpose

Get all the news and updates on our efforts to become a more purpose-driven organization, including press releases, articles and more.

You can also download our 2022 Environmental, Social & Governance Report here.

New initiative aims to understand impacts of climate change on vulnerable groups in Canadian urban environments
October 12, 2023

Gore Mutual partners with EcoClaim
July 27, 2023

Spreading good to charities, non-profits
July 5, 2023

Gore Mutual donates $25,000 to Canadian Red Cross in Türkiye and Syria
February 15, 2023

Our insights show that purpose matters to your customers

Did you know that 91% of consumers would switch to a brokerage that supports a community or charity they care about? More than 4,000 Canadians – customers and insurance professionals alike – participated in our research. Their answers show how purpose can position your brokerage for the future by:

  • helping us build stronger relationships and brand reputation
  • fortifying consumer attraction and loyalty
  • acting as a critical lever in attracting and retaining talent

Partner with Gore Mutual

Spreading the good means supporting charitable partners wherever we do business. Your organization can apply today for grants to help you accomplish your community goals.