Our
purpose
At Gore Mutual, we have a deep history of putting purpose at the heart of our business to benefit our employees, brokers, customers and communities.
It’s a purpose that grows from our more than 186 years as a mutual insurer, and is now driven by our modern mutual model. That purpose: Insurance that does good.
Our purpose
Insurance that does good.
It’s what being a modern mutual is all about.
Community investment
$1.65M
As part of our commitment to spread good, in 2024, we proudly invested $1.65 million in communities across Canada. This money was invested in a range of different focus areas, including health, climate change, poverty reduction, and equity.
Community involvement
3,200+
Helping the communities in which we live and work has been at the heart of how we have done business as a mutual insurer for more than a century. In 2024, our employees volunteered over 3,200 hours to worthwhile causes across Canada.
Equity
50%
Our leaders must reflect the world we inhabit. As of 2024, 50% of VP-level roles and above at Gore Mutual were held by women—a figure we continually seek to grow through our commitment to gender and racial equity in every part of our organization.
Be
good
Engaging with our people, our suppliers and how we align our policies and initiatives to our purpose
Do
good
Integrating environmental, social and governance (ESG) goals into our business
Spread
good
Sharing our successes with our communities through Gore Mutual Foundation
What it means to be a modern mutual
Mutual benefit
Taking care of our people, customers, broker partners and communities is a top priority – so our bottom line takes care of itself.
Reinvestment
Turning our profits from today toward a better tomorrow for all.
Long-term vision
Focusing our resources on collective, long-term rewards and sustainability over short-term gratification.
Progress on our purpose
Get all the news and updates on our efforts to become a more purpose-driven organization, including press releases, articles and more.
You can also download our 2024 Sustainability Report here.
October 20, 2025 – 2025 Purpose Insights Report
April 21, 2025 – Political differences aside, Canadians’ views align on climate and DEI
Making it personal: Reframing conversations about DEI and climate change
Purpose Insights Report 2024
Making it personal: Reframing conversations about DEI and climate change
Public Findings Report from Phase 1 of the Climate and Equity Lab
July 24, 2024
FAQ – Climate and Equity Lab letter of interest to apply
July 24, 2024
New initiative aims to understand impacts of climate change on vulnerable groups in Canadian urban environments October 12, 2023
Gore Mutual partners with EcoClaim July 27, 2023
Spreading good to charities, non-profits July 5, 2023
Gore Mutual donates $25,000 to Canadian Red Cross in Türkiye and Syria February 15, 2023
Our insights show that resilience matters to your customers
Did you know that Canada saw over $8 billion in insured losses from severe weather in 2024 alone? The need for action is clear. Our research shows that Purpose is a catalyst for resilience, and brokers are stepping up to support customers:
- Nearly 75% of brokers recognize the importance of climate change policies—significantly higher than the general population (59%)
- 88% of brokers regularly discuss climate resilience with their clients, but are they having the right conversations?
Purpose-driven insurance empowers brokers to lead on climate resilience while boosting employee engagement, talent attraction, and customer loyalty. Brokers are already leading resilience conversations—and with tailored tools and messaging, Gore Mutual is helping the industry turn Purpose into action.
Partner with Gore Mutual
Spreading good means supporting our communities and charitable partners wherever we do business. Through our granting streams, we support those most impacted by climate change in Canadian urban environments.