A deeper look at our target segments: Business and Personal Services
July 24, 2025
Commercial Lines
Take a closer look at one of our Commercial Lines segments this month. This quick-reference guide outlines the types of businesses we’re looking for, key underwriting considerations, and a real-world example of a successful account we wrote.
Business and Personal Services
These services are typically provided to other businesses and often involve specialized knowledge or expertise, like financial planners, or are rendered directly to individuals, typically involving a high degree of personal interaction and customization, like barber shops.
Appetite at a glance
| Business Category | Examples |
| Animal Services |
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| Financial & Professional Services |
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| Consulting Services |
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| Real Estate & Legal Services |
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| Creative & Media Services |
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| Personal & Beauty Services |
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| Education & Career Services |
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| Cleaning & Maintenance Services |
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| Repair & Technical Services |
|
General underwriting considerations
Specialized coverage needs: Evaluate whether the insured requires specialized coverage such as Errors & Omissions or a Professional Liability Extension. While this is often sourced through specialty markets, Gore may offer this extension for select classes, including beauty salons, optometrists, and audiologists.
Client-specific exposures: Consider the unique needs of the business. For example, a lawyer may require additional coverage for valuable papers, or a business may need tailored business interruption coverage depending on the presence of specialized equipment or ease of relocation.
Professional certifications: Confirm that the insured holds any required professional designations, such as those for accountants or lawyers. Many professional associations include professional coverage as part of their membership benefits and thus exposure is more closely related to an office exposure.
Geographic scope: Gore only writes businesses based in Canada. If there is incidental work or sales outside of Canada, such as destination photography, discuss the details with your underwriter.
Submission quality: Clearly outlining the scope and nature of services in your submission supports a smooth underwriting review and faster turnaround, improving your overall experience.
Specificity of services: Clearly identify the exact services offered. For example, offerings like tattooing or microblading may fall outside Gore’s appetite.
Premises condition and age: For businesses operating out of older buildings (40+ years), ensure that key systems (electrical, plumbing, heating, and roofing) have been updated and that the premises are well maintained.
Emerging risks: Stay alert to evolving exposures such as drone use in photography or other technology-driven services. These may require additional review.
Real-world example: why we wrote this account
- Client profile: Law firm – Office exposure only
- Established: 2022
- Locations: 5 offices across Canada
- Annual revenue: $15M
- Avg. insured value per location: $3.5M
- Risk highlights:
- Claims-free history
- Continuous coverage
- Buildings are older but fully updated (electrical, plumbing, HVAC, roof)
- Snow removal contracts in place
- Professional liability (E&O) placed elsewhere
What’s the latest?
System enhancements: Updates to Guidewire and Billing Access
August 21, 2025
Gore Mutual has streamlined Guidewire and billing systems for broker partners. You’ll now get email alerts for completed referred activities, and legacy billing tools and public site payment options are being phased out to simplify processes.
Auto theft is declining—and prevention is driving the change
August 21, 2025
Auto theft is down 19.1% nationwide, with Ontario and Quebec leading the way. Gore Mutual is proud to support this progress through national strategy leadership and our Tag Tracking program—a simple, effective way to protect high-risk vehicles.