portrait of maestro-fresh

There’s a lot of hyperbole in music journalism and admittedly words like “icon” and “legend” are used quite liberally. But that’s not the case when talking about Maestro Fresh Wes. Credited with being the godfather of Canadian rap, his 1989 Symphony in Effect album with chart-topping singles like “Let Your Backbone Slide” and “Drop the Needle” not only established our country’s hip-hop scene, it also created a path for countless other artists – including global superstars like Drake – to follow.

Maestro continues to receive praise for his music and was nominated for Rap Recording of the Year at the 2018 Juno Awards. He’s also gotten into acting and has starred in films and on the CBC TV series Mr. D. The 2010 book he authored, Stick To Your Vision: How to Get Past The Hurdles & Haters To Get Where You Want To Be,has been adopted as part of the curriculum at Nova Scotia Community College’s Akerley Campus and is required reading for educators in the province.

Maestro joined us in Niagara Falls for the 2018 Insurance Brokers Association of Ontario (IBAO) Convention. While he was there, we chatted with him for Go Magazine about seizing opportunities, standing out from the competition, his benchmarks for success and the importance of building strong relationships with your supporters. Watch the video below to hear the excellent messages he shared.

Learn more about Maestro Fresh Wes on his official website here.

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