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Proud Of Our Past.
Focused On Our Future.
Gore Mutual is pleased to announce a new logo as part of our corporate brand strategy. The strategy's goal is to highlight our identity as a strong Canadian mutual company as well as build awareness of our commitment to the professional advice delivered by our broker partners.
Remaining true to our roots, the new logo continues to display the eternal flame banded within a "G", while offering an important new addition. Emerging from the flame is a stylized maple leaf that represents our proud Canadian history.
Gore Mutual recognizes the importance of a strong brand. As a company that distributes products through our broker partners, we rely on you to promote our organization. We will do everything we can to support your efforts. The more we are able to build our brand, the more your customers will recognize the company you are recommending. Our success is linked to your success.
Gore Mutual's Brand Strategy
When an insurance company promotes their brand, what do you think their motive is? We understand the relationship you have with your customers, and the importance of your brand. When you ask someone what company provides their insurance, they usually answer by giving the name of their broker. Your brand is key to the customer. In their mind, their well-being is in your hands. Part of the sense of well-being is that you are recommending a strong, reliable, service-oriented insurer to them. Together we will build on this.
Our brand strategy is to promote the broker channel.
Earning Your Business
Let's continue to remind customers that they have a choice as to who earns their business. What influences who earns your business? Think about the companies you choose to support and why. When you send business to Gore Mutual, you can be confident that your support does not fuel a direct initiative that in turn takes customers from the broker channel. Rather, your support gives Gore Mutual the chance to grow stronger, expanding our products and technology to support your needs.
Together, we offer your clients -
• Sound professional advice.
• Licensed brokers who represent the client's needs, not the insurance company's.
• Experienced underwriters delivering genuine personal service.
• Canadian mutual solution backed by solid financial stability.
• Support from the Gore Mutual Foundation which gives back to your community.
• Claims advisors that help them get back in the game. Fast.
Gore Mutual was voted the #1 insurance company in both British Columbia and Ontario, by those provinces' independent brokers. This means a lot to us. We recognize that you will recommend us only if we deliver on our promises. Yes, we will make mistakes but we will fix them quickly and try to avoid making the same mistake twice. Our goal is to ensure your customers are satisfied.
Thank you for your support!
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